March 19, 2013
4:00 PM – 5:00 PM EST
Building customer loyalty is a key driver, no matter what business you are in. This session uncovers how you can stand out from the crowd, using the power of multi-channel communications, to engage customers in valuable conversations.
You will learn:
- How to build a customer loyalty lifecycle to understand and anticipate your customer’s needs.
- How to combine your customer’s past history, knowledge of location and segment preferences, with key moments of truth to design powerful tools for creating conversations.
We’ll discuss using speech, mobile devices, and social media in ways that empower and engage customers. Unlock the secrets of when and how to use specific channels – or a combination of channels – to drive customer loyalty.