Creating Positive Multichannel Experiences a panel discussion with Elaine Cascio

By | November 14, 2012

Leverage the strengths of each channel for better interactions across — and between — channels. Companies not only tend to see channels in silos, but they organize them that way too. This session discusses the strengths of different channels and how to leverage them. It also defines the core elements needed to create an effective, on-demand multichannel communication strategy for success, including automated agents, two-way voice self-service, and SMS messaging.

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